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Brazil, the strongest comprehensive strength of Latin America, is also one of the BRICS countries. This year's Lula government enacted new economic policies to promote the landing of various types of large-scale projects in the country, construction machinery sales growth is rapid. In order to meet the market demand, Brazil held RASIL EQUIPO SHOW (BES) exhibition. The total area of the exhibition site reached 300,000 square meters, and about 100 enterprises were invited to participate in the exhibition.
Zoomlion, as one of the earliest Chinese brands to enter the Brazilian market, actively participates in the industry market activities to help Brazil's economic development. from August 1 to 4, our company took the opportunity of participating in the BRASIL EQUIPO SHOW construction machinery exhibition to hold a customer promotion activity in the city of Campinas, which is known as the "Silicon Valley" of Brazil. The event aimed to promote the large tonnage star. The activity aimed to promote the exhibition and sale of large-tonnage star products and strengthen the influence of Zoomlion brand. The event invited many Brazilian head renters and contractors. The hot-selling product ZTC1600H was displayed on the site of the event, which has 8 sections of extra-long 85-meter main boom, 60-ton chassis carrying platform, larger specifications for the main structure of the whole vehicle, stronger performance, and is able to meet the complexity of customers' projects and diversified lifting needs, which triggered a wave of rush to buy once launched. One of the exhibits, ZTC1600H, was signed by the customer on the spot for payment, and the truck was picked up immediately after the exhibition. 
Signing site, this customer promotion activities signed a total of more than 10 units of intentional orders: covering from 60 tons of car cranes to 300 tons of full ground and other models. In addition to recommending products, our company also introduced Zoomlion's overall layout plan and spare parts service plan in Brazil, which made customers more confident in Zoomlion's products. Through this customer promotion activity, customers deepened their knowledge of Zoomlion Group and Zoomlion products. The activity was also a party where industry customers exchanged information with each other, and used Zoomlion as a medium to work together for mutual benefit and win-win situation, and to build a hot land in Brazil and Latin America together.
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